TurnOnGreen leverages resources to bring EV charging to the winery regions in Central Coast, CA
- Foxen Vineyard & Winery
- Two (2) EVP700-4G and Four (4) EVP1100-4G
- Wineries
- Central Coast, CA
Project Site Overview
Foxen Vineyard & Winery, nestled in the heart of the Central Coast wine regions, is embarking on an exciting sustainability initiative. As a renowned winery dedicated to exceptional wine production and customer satisfaction, Foxen is committed to staying at the forefront of environmental stewardship.
In 2022, Foxen Winery made a groundbreaking move by becoming the first winery in the Central Coast wine regions to install EV chargers and offer ev charging to their customers. This innovative step not only exemplified their commitment to sustainability but also transformed the wine-tasting experience, setting a new standard for the industry.
Opportunities
With the rise in electric vehicle ownership, offering EV charging presented an opportunity to attract eco-conscious customers seeking sustainable experiences. Being the first winery in the region to provide EV charging positioned Foxen as an innovator and sustainability advocate in the competitive wine tourism market. Complimentary charging while enjoying wine tastings and vineyard tours enhanced the overall customer experience, fostering loyalty.
Economics
Foxen invested in high-quality EV charging infrastructure, including installation costs and technology procurement. While offering free charging, the winery recognized increased foot traffic, wine sales, and an expanding customer base, resulting in a positive ROI.
Challenges
Installing EV charging stations required careful planning to ensure they were strategically located across the estate while preserving the aesthetic appeal of the winery. The need to educate visitors about the new EV charging amenity and its benefits at Foxen Winery was crucial, especially given the common concern of range anxiety among electric vehicle (EV) owners, particularly when traveling to wine regions like the Central Coast
Solutions
Foxen worked with EV charging experts to strategically place charging stations in convenient and visually unobtrusive locations.
The winery employed marketing campaigns and on-site signage to inform visitors about the EV charging service, its environmental benefits, and how to use it.
Implementation
Foxen Winery initiated the project in early 2022, working closely with EV charging technology providers to install state-of-the-art charging stations across their estate.
Activation
Foxen Winery officially activated the EV charging stations in July, 2022. Visitors embraced the service, enjoying the convenience of charging their electric vehicles while savoring Foxen’s exquisite wines. Customer feedback was overwhelmingly positive, with visitors commending Foxen for their commitment to sustainability and innovation.